Stellar
Being based in New York, it’s fair to say that Fictive Kin is passionate about pizza. When a group of former-Space X engineers told us that they were using robots to make the best quality pizzas around, the moon hit our eye like a big pizza pie. Our client needed a partner to name the business, brand it, and build the product from scratch… and we jumped at the task.
The Absolutely Stellar Pizza
Our initial research revealed that most people don’t mind if pizza is automatically made, but may assume that it’s lower quality. Immediately, we knew that we needed a brand strategy and identity that would own this tension, embrace technology, and prove naysayers wrong. We named the company Stellar to highlight the sky-high potential in the future of cooking, and designed an identity rooted in joy, whimsicality, and freshness.
The Obvious Choice
We built out key product flows around awareness, exploration, comparison, ordering, receipt, eating, and sharing, and then identified key strategic moments for each that would drive that stage’s key metrics, while elevating unique brand moments.
Highlight the sky-high potential in the future of cooking.
