We rooted our digital storytelling in the core idea of demystifying complexity, so that each site informs, untangles, and guides users at every step. Each module was designed with a specific business behavior in mind so that moments, sections, pages, and even footers and navigation work even harder for Galaxy, driving home the importance of its hard-earned credibility in the sector.
- • Product Strategy
- • UI/UX Design
- • 3D & Motion Design
- • Front-end Development & Engineering
- • Marketing Integrations & Tooling
Share the Love
With so many different businesses, each with their own brands, offerings, and distinct websites, Galaxy made the powerful decision to become a branded house, instead of a house of brands. This meant solving a very specific challenge for their digital and marketing ecosystem: how do we express one brand identity, four different digital ways?
We got to work creating a shared system that was accessible to all of Galaxy’s digital properties in the CMS, but with elements, components and modules that had in-built behavioral variations that made them distinct to each site. This meant new modules designed for Galaxy Fund Management could also be used for Galaxy Interactive or Galaxy.com — each new module had a 3x return on what it could do and where it could work.
Digital to Physical… to Digital
As conferences regained full speed again post-pandemic, we had the opportunity to push the digital system just a little bit further, creating a custom-built digital business card tool for Galaxy. A home screen anchored page allows Galaxy team members to share their contact details with anyone with just the scan of a QR code — the recipient just has to tap the save button to have those details automatically downloaded to their phone.