EYDA®
Active Wear
At Fictive Kin, we take pride in our collaborations, and our partnership with EYDA has been particularly rewarding. Our mission was to create a cohesive and compelling visual language that reflects EYDA’s commitment to quality and performance.
From the ground up, we developed a robust brand identity, featuring a distinctive logomark, a vibrant yet balanced color palette, and typography that captures the brand’s modern yet enduring spirit.
Outlined to Outrun
Creating a standout brand identity in the crowded athletic apparel market requires understanding core values and audience. For EYDA, we crafted an identity capturing their dynamic spirit. The new logomark embodies movement and strength, the vibrant yet balanced color palette reflects energy and elegance, and modern typography together with motion ensures clarity and movement.
Threading the Brand
Designing a brand identity for physical products presents unique challenges and opportunities. For EYDA, every stitch, fabric choice, and color had to align with the brand’s new visual identity. Our team meticulously curated a motion style that reflects movement and dynamism, integral to athletic wear. We extended the visual language to every touchpoint, ensuring that whether a customer is interacting with EYDA through their apparel or packaging, they experience a consistent and engaging brand narrative. This holistic approach ensures that EYDA’s brand identity is as durable and flexible as the clothing itself.
From Shelf to Screen
It’s crucial for a brand’s identity to transcend physical boundaries and create an equally compelling online presence. We designed EYDA’s new e-commerce site to be a true extension of their physical brand identity. Every element, from the vibrant color palette to the dynamic motion style, has been seamlessly integrated into the digital space. The result is an intuitive and engaging website that mirrors the energy and elegance of EYDA’s apparel. This seamless blend of physical and digital elements ensures that EYDA’s brand remains cohesive and compelling, no matter where their customers interact with it.
