Palantir

Identity and Brand Design, 3D and Motion Design, Mobile Design and Responsive Development, UI/UX Design, Marketing Integrations and Tooling, Frontend Development and Engineering
When Palantir came to us, it didn't take us long to establish what we wanted to achieve together. An adventurous, immersive, and unique user experience. A site system that channels Palantir’s core offerings in its behaviors. A platform that will be impossible for a competitor to copy. The cherry on top? Our 6 month post-launch metrics, including a 123% time-on-page increase, a 94% jump in mobile traffic, and most importantly for Palantir, a 1000% (!) increase in high-quality leads.

In the public sector, Palantir is critical to The United States Intelligence Community, the COVID response, anti-human trafficking, and more. Globally, they support the Government of The UK, France, Australia and Denmark, to name a few. In the private sector, their technology powers the likes of IBM, Amazon and 3M. Considering such a diverse slate of partners, it’s no wonder they had trouble describing themselves - even internally - so we decided not to. Rather than defining the company, we decided to define the Palantir-shaped problems they solve.

As a result, a cornerstone of our site experience became “Show, Don’t Tell.” This led us to create a transparent system that showcases what Palantir does, presenting deep information to users in a clear, yet digestible way.

A “Heads-Up-Display” will be familiar to most gamers. It is the term used for the transparent layer of information presented on top of a viewport that doesn’t require users to look away. To actively demonstrate Palantir’s unique offering, we used this idea to reimagine a typical site architecture. Using quadrants of the screen, rather than a typical nav, users can easily and intuitively navigate the site in a way that feels familiar, but is ownable to Palantir.

Palantir is known for their industry-leading insights and thought leadership. We elevated the visual vernacular of a white paper to further show, not tell, the truth behind the company.

If Iron Man were real, he would probably work at Palantir - to us, this was one of the few times that the word ‘futuristic’ felt truly appropriate. We were inspired by the imaginative interfaces of the future; those envisioned in movies and books, but also by real-life UI found in the interfaces of intelligence, military and other emergent technologies.