Gecko
Robotics
Gecko has changed the way we maintain the world’s most critical infrastructure. Their unique combination of robotics, AI and digital solutions have transformed the way we monitor and rely on the foundations of the world around us. To bring their story to life, we focused on two areas: First—creating a fully customized, flexible web-system for their business needs that allows them to respond as their impact grows. Second—evolving and elevating their branding to better communicate their impact.
Bridging the Physical and Digital World
Gecko has a complex offering that brings many areas of focus together. To help them reflect these different spaces we created a system of design elements that could be flexible across their site. The physical world is represented through solid, industrial, foundational blocks, set in the colors of the built-world (concrete, metal and other environmental forms they work in.) Their unique technology solutions are revealed via experiences like colorful interactions that evoke the heat-maps of their scanning technology and image transitions that mirror the physical patterns of their robotic solutions.
Built to Scale, Designed to Endure
Just as Gecko’s robotics are built to tackle the toughest industrial environments, we built their digital presence to withstand the fast-evolving landscape of technology. We took a future-proof approach, crafting a platform that adapts as quickly as Gecko’s innovations. The site scales seamlessly with their growing influence in the industry, providing a digital framework that’s as durable and forward-thinking as their solutions.
Working with Fictive Kin was an absolute pleasure. They elevated our brand and delivered a website that’s incredibly easy to update as our business continues to evolve.
