When Palantir came to us, it didn’t take us long to establish what we wanted to achieve together. An adventurous, immersive, and unique user experience. A site system that channels Palantir’s core offerings in its behaviors. A platform that will be impossible for a competitor to copy. The cherry on top? Our 6 month post-launch metrics, including a 123% time-on-page increase, a 94% jump in mobile traffic, and most importantly for Palantir, a 1000% (!) increase in high-quality leads.
The undefinable problem
In the public sector, Palantir is critical to The United States Intelligence Community, the COVID response, anti-human trafficking, and more. Globally, they support the Government of the UK, France, Australia and Denmark, to name a few. In the private sector, their technology powers the likes of IBM, Amazon and 3M. Considering such a diverse slate of partners, it’s no wonder they had trouble describing themselves — even internally — so we decided not to. Rather than defining the company, we decided to define the Palantir-shaped problems they solve.
- • Identity & Brand Design
- • 3D & Motion Design
- • Product Strategy
- • UI/UX Design
- • Marketing Integrations & Tooling
- • Front-end Development & Engineering
Show. Don’t tell.
As a result, a cornerstone of our site experience became “Show, Don’t Tell.” This led us to create a transparent system that showcases what Palantir does, presenting deep information to users in a clear, yet digestible way.
Artifacts of insight
Palantir is known for their industry-leading insights and thought leadership. We elevated the visual vernacular of a white paper to further show, not tell, the truth behind the company.
A “Heads-Up-Display” will be familiar to most gamers. It is the term used for the transparent layer of information presented on top of a viewport that doesn’t require users to look away. To actively demonstrate Palantir’s unique offering, we used this idea to reimagine a typical site architecture. Using quadrants of the screen, rather than a typical nav, users can easily and intuitively navigate the site in a way that feels familiar, but is ownable to Palantir.
Futurism without the cliché
If Iron Man were real, he would probably work at Palantir — to us, this was one of the few times that the word ‘futuristic’ felt truly appropriate. We were inspired by the imaginative interfaces of the future; those envisioned in movies and books, but also by real-life UI found in the interfaces of intelligence, military and other emergent technologies.