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green book cover for Scientific Advertising by Claude C. Hopkins

Scientific Advertising

This book is a little treasure we uncovered while doing a survey of early literature on advertising, David Ogilvy, the “Father of Advertising,” went so far as to say, “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.” Lofty praise. We found the book charming, insightful, and surprisingly relevant despite its nearly 100 years of age.

At the time of our discovery, the only physical copies on the market were sorry specimens: printed on cheap paper with typos and tacky cover art. We felt the text deserved a better presentation and a little touch up. So, we modernized some language for a better flow, added variety to pronouns, and replaced examples of obsolete products or categories. The result, we hope, retains the tone of the original while offering a more approachable experience for modern readers.

If you are interested in the foundations of performance marketing or if online advertising is key to your job or your company’s success, this book is for you.


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