Fictive Kin


Informers are pretty much just happy to be here. Their job is to exist and to have up-to-date content. They are necessary, usually for legal or administrative reasons, but offer limited value to most users and do little to support our metrics.

Most common examples: 

  • Privacy Policy

  • Terms of Service

  • Sitemap (though this one supports our SEO)

  • Error Pages (404, 503)

You will likely need each of these pages, and a few more, but don’t spend too much time on them and don’t try to reinvent the wheel of their design. 

Your visitors / customers will rarely see them.

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