Fictive Kin

I Say This With Love

I say this with love, but you are almost certainly doing your website wrong. And if you knew how much money you were leaving on the table by doing so, you’d weep.

At Fictive Kin, we have designed, built, and launched large-scale websites for billion-dollar companies across a wide variety of industries and audiences. Through these collaborations, we’ve learned what makes a website not only look incredible, but deliver incredible results.

Using the basic lessons in this handbook, we have been able to:

  • Generate hundreds of millions of dollars in revenue.

  • Drive billions of page views.

  • Triple the efficiency of digital marketing teams.

  • Increase high-quality sales leads by up to 1000%

  • Increase page views anywhere from 10x to 100x

  • Increase time spent on site from 2-10x

  • Save internal engineering teams months of work on an annual basis.

These results were for large businesses, all of whom were squandering significant financial upside. 

What really stings is that if they had opted for a new approach to their websites sooner, they would have benefited from years of daily compounding gains on metrics that meaningfully impact their businesses. Still, better late than never.

If you want to stop wasting money and start compounding results into the infinite future, your journey begins with one deceptively simple mindset shift:

You need to think of your website as a system, not a site.